20 Blogging Ideas For Beginners In 2023

20 Blogging Ideas For Beginners In 2023

20 Blogging Ideas For Beginners In 2022 - Have you started a blog but aren't getting any readers? Let's put that right.

20 Blogging Ideas For Beginners In 2023 – Have you started a blog but aren’t getting any readers? Let’s put that right.

Also read: Best of The Blogosphere: 20 Different Types Of Content For Your Blog

In 2015, I began blogging. I’ve learnt a lot along the way, from running a breakdancing blog to becoming a professional content marketer.

In this piece, I’ll share 20 blogging techniques that I wish I’d known when I first started.

Let’s get started.

20 Blogging Ideas For Beginners In 2023

1. Concentrate on a profitable niche in which you have a strong interest

Don’t waste your time blogging about stuff you don’t care about. You’re not going to stick with it. This is a way of blogging for beginners in 2022.

Furthermore, your content will most likely be the same as everyone else’s, making competition difficult. So pick something you enjoy.

If the top-ranking articles continually grate on your nerves because they are incorrect or provide lousy advice, this is an indication of a good niche. Make it your mission to clear the air.

The specialty should ideally be profitable. That is, there are actual individuals paying for goods and services. This is one of popular blogging tips and tricks in 2022.

Also Read: 7 Tips for Semantic SEO

Google your topic (or relevant keywords) to determine if the top sites are making money. Ads, affiliate marketing, products (courses, e-commerce, books, etc.), software, and services are all possibilities (consulting, actual execution, speaking, etc.). If they’re monetizing, it means there’s a market.

2. Make sure your website’s technical fundamentals are solid

Consider investing all of your time and work writing heaps of useful information, only to discover that no one can ever locate it. Does it already feel like it aches somewhere? I understand. This is one of easy blog writing tips in 2022 that you can apply.

But it is possible. It could be as simple as a rogue noindex tag on your website, and you’ll be invisible to search engines. This is one of blogging ideas that you can start doing in 2022.

Also read: 9 Best Link In Bio Instagram Tools For 2023

Technical troubles can devastate your website. So make certain that you repair them.

The simplest way to accomplish this is to register for our free Ahrefs Webmaster Tools (AWT) and crawl your site. If there are any technical concerns, the tool will alert you to them.

For example, if you want to teach Korean, you may locate sites on Google that sell books, courses, applications, tutoring, and educational subscriptions.

3. Focus on topics that people are looking for

The greatest strategy to get steady, passive traffic to your site is to rank high on Google. To accomplish so, you’ll need to target themes that people are looking for. This is one way on how to do blogging in 2022.

Here’s how to look for these topics:

  • In Ahrefs’ Keywords Explorer, enter one or more relevant keywords.
  • Navigate to the Matching terms report.
  • Switch the tab to Questions.

Ideally, you should address the following topics:

  • High Traffic Potential (TP) – TP is the projected quantity of search traffic you could gain if you rank first for that topic. We determine it by guessing how much search traffic the top page presently receives.
  • Low in Keyword Difficulty (KD) – Keyword Difficulty (KD) measures how difficult it is to rank for a keyword in the top 10 organic search results.

Also read: 18 Best Websites For Free Photos To Use In 2023

The filters allow you to narrow down the list. For example, a KD filter can be set to a maximum of 10 and a TP filter to a minimum of 500.

4. Address your rivals’ topics as well

Consider having a crystal ball that could tell you which of your competitors’ articles received the most traffic. You’d be able to address the same issues and (hopefully) imitate their success.

You certainly can. This is one of blogging ideas that you can start doing in 2022.

Here’s how to go about it:

  • Enter the domain of your rival into Ahrefs’ Site Explorer.
  • Navigate to the Top Pages report.

This report shows you which articles bring the most organic search traffic to your rival.

For example, Beardbrand’s post on beard styles receives an estimated 35,373 organic visits each month in the United States. And, of the 4,349 keywords for which it ranks, “beard styles” gets it the most traffic.

This is an excellent approach to find ideas to write about if you’re competing with Beardbrand.

5. Look for “easy to rank” topics

Google considers links to be an essential ranking element. In general, the more high-quality links your page has, the higher it will rank. This is a way of blogging for beginners in 2022.

Let us expand on that thought. If a page has few backlinks but ranks well on Google, it indicates that it is a low-competition issue. These subjects can also be found using Ahrefs’ Content Explorer:

  • Enter a keyword that is relevant.
  • Set the Referring domains filter to a maximum of 10 domains.
  • Set a Page traffic filter to 500 or less.

To check the keywords those pages are ranking for, go to Details and then the Organic keywords tab. This is one of popular blogging tips and tricks in 2022.

6. Consider search intent

Google strives to give the most relevant results for its users’ queries. So, if you want to be the most relevant result on Google, you must be the most relevant result. This is one of easy blog writing tips in 2022 that you can apply.

In practice, this means creating material that corresponds to search intent. This is one of blogging ideas that you can start doing in 2022.

What exactly is search intent? The why behind a query is referred to as search purpose. And, because Google strives to display the most relevant results, we may examine the top-ranking pages to determine the three Cs of search intent:

  • Content type – Is there a dominant content type on the SERP, such as blog posts, product pages, videos, or landing pages?
  • Content format – Is there a dominant content format on the SERP, such as guides, lists, news items, opinion pieces, or reviews?
  • Content angle – Is there a dominant angle on the SERP, such as newly updated content or content geared toward beginners?

For instance, consider the three Cs for the topic “best wireless headphones.”

  • Content type – Blog posts are the only content type.
  • Content format – They are generally listicles in format.
  • Content angle – They’re mostly current, i.e., up to date with the current year.

If you want to target this phrase, you should probably build something similar—a listicle that is up to date with the current year.

7. Create content that will entice amplifiers

In principle, each reader will forward your work to at least one or two others, resulting in a “viral sensation.”

In fact, virality is rarely this simple. Instead, most “viral” material is initiated by amplifiers: people with the ability to get a large number of others to view and share something.

These amplifiers are typically folks with a large audience. Journalists, influencers, YouTubers, podcasters, and others are examples of amplifiers.

Unique facts, perspectives, tips, and so on are required to develop information that amplifiers want to spread. This is one way on how to do blogging in 2022.

A tale from our chief marketing officer, Tim Soulo, exemplifies this perfectly. He approached marketing expert Rand Fishkin about his enormous 5,000-word book to strategic writing years ago. Rand refused to share it.

The distinction: Our content is unique.

How do you come up with original content? Here are some suggestions:

  • Do you have firsthand knowledge of something? Make a note of it. Can you experience or test it if you don’t?
  • Do you have data access, or can you collaborate with someone who does? Analyze the data and provide the results.
  • Can you conduct interviews with experts? It’s fine if you lack the necessary knowledge; you can always consult with thought leaders in your profession.

8. Write like how you talk

Forget about your school days. Blogging on the internet is not the same as writing an academic paper. Nothing drives individuals faster to sleep than reading an abstract, an introduction, a technique, results, and a conclusion.

You are not need to be stiff and formal. Good web copy is informal. Write as if you were speaking with a buddy. This is one of blogging ideas that you can start doing in 2022.

Don’t be scared to disappoint your English teacher because even grammar rules can be bent—just as in real life.

9. Make your posts simple to read

Let’s be honest. Nobody wants to read your article. They’d rather be watching Netflix. This is one of popular blogging tips and tricks in 2022.

As a result, it’s your job as a blogger to persuade people to start reading. “Good writing produces effortless reading,” stated legendary copywriter Bond Halbert. This is a way of blogging for beginners in 2022.

Here’s how to improve your users’ reading experience:

  • Use brief paragraphs – Long passages of text intimidate readers, whereas short ones entice them. Fix it with Hemingway.
  • Break up long sentences – Long sentences should be broken up because they are difficult to follow. Find instances where you used words like “and,” “because,” and “that” to separate them.
  • Insert multimedia – Videos, photos, GIFs, and other visuals can help emphasize your points without adding more words.
  • Use formatting – Use bold, italics, quotations, and lists to break up long blocks of text and add emphasis.
  • Read your copy out loud – Read your material aloud to identify areas where your information isn’t flowing smoothly.

10. Use the ABC formula to create eye-catching headlines

The headline will influence whether or not people read your material. As a result, the headline is the most important portion. This is one of blogging ideas that you can start doing in 2022.

Use the ABC method to create attention-grabbing headlines:

A – Adjective

B – Benefit

C – Confidence booster

This is one of easy blog writing tips in 2022 that you can apply.

11. Use a PAS intro to entice your audience

Your headline did its job. The reader has reached your post. Now is the time for the introduction to shine—it must draw them in and entice them to read the piece.

How do you go about doing that? Think about utilizing the PAS formula. This is one way on how to do blogging in 2022.

12. Contact the people you mention

It’s unavoidable that you’ll mention someone or link to one of their pieces of content while developing your own. After you’ve published it, you should contact them to let them know.

The majority of them will be overjoyed to learn they’ve been featured. They may even post it or link to it on social media. This is one of blogging ideas that you can start doing in 2022.

Whether or not they do, what is more crucial is that you begin to create a relationship with them. This is how you build a network of like-minded industry friends.

Simply look through your blog posts and make a note of any links that lead elsewhere. Then, locate their email addresses (or social media accounts) and notify them.

13. Create an email list

If you’re growing your following on third-party platforms like Twitter or YouTube, don’t be startled if they prohibit you, deactivate your account, or limit your reach at any time.

They have their own policies, and you have no authority over them. This is a way of blogging for beginners in 2022.

Building an email list is the greatest approach to combat this. You can communicate with your fans at any time as long as they are subscribed to you.

To build an email list, you need two things: traffic and something of value. This is one of popular blogging tips and tricks in 2022.

The traffic will come if you follow the blogging tips in this piece. This means you’ll need something of value to get your readers to join your mailing list. We keep it easy at Ahrefs by offering to bring more of the information they enjoyed to their inbox.

However, the world is your oyster. You can provide a free e-book, the PDF version of the piece, an email course, or anything else. All you need is a little imagination.

14. Get feedback on your content

It’s easy to make mistakes and overlook details when writing alone. So, before you hit “publish,” obtain a second set of eyes on your work. This is one of easy blog writing tips in 2022 that you can apply.

This is something we do all the time. We take turns reading each other’s content and provide criticism. We find sections that should be added or eliminated, points that should be explained, and sentences that should be rephrased.

That is even represented in each of our blog postings. This is one of blogging ideas that you can start doing in 2022.

15. Make use of a template

Most blog articles have a consistent structure. This template, for example, is used for listicles.

It’s the same template we’re using for this post as well. Did you notice it? This is one way on how to do blogging in 2022.

Using templates saves effort and ensures consistency in content quality. So there’s no need to reinvent the wheel here. Your readers will not be bothered in the least.

16. Repurpose your material to promote it

Every day, 4.4 million new blog entries are published across all platforms. So don’t expect people to locate your material “magically.” You must publicize it and inform them.

Repurposing your published information into different formats is one approach to accomplish this. You can, for example, convert content pieces into videos, as we did with a previous version of this post.

You may also use them to create Twitter threads. This is one of blogging ideas that you can start doing in 2022.

Or Reddit posts, Quora answers, Instagram stories, LinkedIn postings—the only limit is your imagination.

17. Update older content

Your thoughts, opinions, expertise, and even writing style will improve as you advance along your blogging path. If you don’t update your older content to reflect your current expertise and thoughts, you’ll be doing your readers a disservice.

Furthermore, updating your material has an SEO benefit. We’ve witnessed numerous situations where an update or rewrite boosts our ranks and brings in additional search traffic.

For example, organic traffic increased after we updated our piece on free SEO tools. This is a way of blogging for beginners in 2022.

How do you decide which stuff to update? The most straightforward method is to install our free WordPress SEO plugin and do a content audit.

Once you’ve found the postings, you may determine what needs to be updated. This can be accomplished by examining the top-ranking pages to determine what they are doing better than you. This is one of popular blogging tips and tricks in 2022.

Sometimes it’s because specific sections are out of current. Sometimes it’s because you didn’t include or cover certain subsections or subtopics. And every now and then, you get everything incorrect and need to rewrite everything (don’t worry, we do it all the time!).

18. Read for at least 30 minutes every day

Here are two quotes from Morgan Housel, bestselling author:

  • Most good writing is a byproduct of good reading. You’ll never meet a good writer who doesn’t spend most of their time reading.”
  • Good ideas are easy to write, bad ideas are hard. Difficulty is a quality signal, and writer’s block usually indicates more about your ideas than your writing.”

If you’re stuck in your writing or unable to come up with something original, it’s because you’re not exposing yourself to fresh ideas. This is one of easy blog writing tips in 2022 that you can apply.

Reading can help with it. This is one of blogging ideas that you can start doing in 2022.

I advocate making reading at least 30 minutes a day a habit. When deciding what books to read, go to the thought leaders in your sector to see what they recommend.

19. Maintain a commonplace book

A commonplace book, according to Ryan Holiday, is:

A central resource or depository for ideas, quotes, anecdotes, observations and information you come across during your life and didactic pursuits. The purpose of the book is to record and organize these gems for later use in your life, in your business, in your writing, speaking or whatever it is that you do.

As you read and consume, you’ll need a place to keep your notes so you can access and recall what you’ve already read.

I make a lot of highlights while reading a book. When I’m finished, I move them to a new page in the relevant category.

If I require something, I can easily navigate to any category or search for the items I require. This is one way on how to do blogging in 2022.

20. Make a “Do 100” project

In “Art & Fear,” David Bayles and Ted Orland write:

[A] ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day of class, he would bring in his bathroom scales and weigh the work of the “quantity” group: fifty pounds of pots rated an “A”, forty pounds a “B”, and so on. Those being graded on “quality”, however, needed to produce only one pot — albeit a perfect one — to get an “A”. Well, came grading time and a curious fact emerged: the works of the highest quality were all produced by the group being graded for quantity. It seems that while the “quantity” group was busily churning out piles of work – and learning from their mistakes — the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.

Quality follows quantity. The more you create, the more skilled you become.

Indeed, my greatest leap forward came when I committed to delivering five emails per week to my breakdance blog followers. I ended up writing over a hundred emails.

So, if you want to improve your blogging skills, I recommend starting a “Do 100” initiative. Essentially, this is a project in which you repeat something 100 times. In this situation, you should strive for 100 blog posts.

This holds you accountable and compels you to “practice.” This is one of blogging ideas that you can start doing in 2022.

Final Thoughts

Blogging is a lot of labor. But there is good news: you are not alone.

Many bloggers have experienced ups and downs. They’ve paved the way for you with their hard-won experience.

All that remains for you to do is put these blogging strategies into action and start to work.

The WordPress Learning Hub

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