Top 20 Ad Networks For Publishers In 2023

Top 20 Ad Networks For Publishers In 2023

Top 20 Ad Networks for Publishers in 2022 - Advertising is critical for every business. However, in 2022, businesses want to target their advertisements

Top 20 Ad Networks for Publishers in 2022 – Advertising is critical for every business. However, in 2022, businesses want to target their advertisements and place them in prime real estate.

Also read: 23 Most Profitable Website Ideas (2023)

That real estate could be your website, allowing you to generate revenue while also providing a platform for advertisers to promote their products and services.

For this reason, many businesses are collaborating with ad networks. Advertisers can use these online services to run ads with multiple publishers and manage their campaigns from a single location.

Top 20 Ad Networks For Publishers In 2023

You may be wondering if such a service is too good to be true. In this article, we’ll define an ad network, explain how they work, discuss the benefits and drawbacks of working with an ad network, and discuss what makes a quality ad network before highlighting 20 of the best options available today.

What Exactly Is an Ad Network?

An ad network is a service that connects advertisers with publishers who want to host ads on their websites. An ad network’s purpose is to match available ad space with the needs of businesses placing ads.

Of course, not just any ad placement will suffice. Advertisers are looking for high-traffic sites that are related to their industry or have a similar audience to their target audience.

For advertisers, an ad network will aggregate all of their advertisements into a single central hub. This would then list all active ad campaigns, where they are, who they are targeting, and how they are performing. Publishers would be able to use their dashboard to see how much revenue their advertisements generate.

What ad formats are used by ad networks?

Many different ad formats are used by ad networks. If you intend to become a publisher, you should set aside some ad space on your website. Fortunately, you will not be required to run any formats with which you are unfamiliar. If you don’t want pop-up ads interfering with your customer-friendly user experience, you can choose banner ads or sliders.

Some of the most popular ad formats on ad networks are as follows:

  • Pop-up ads
  • Native ads
  • Banners
  • Push notifications
  • Offerwall
  • Geo
  • Device
  • Video ads
  • In-text
  • Mobile-specific
  • Slider ads
  • Carrier
  • OS
  • IM floater ads

How Does Ad Network Work?

Now that you have a solid understanding of what an ad network is, let’s take a look at how it works and how it can benefit both publishers and advertisers.

Advertisers create campaigns within the advertising network. This includes the ads themselves as well as the campaign parameters. The parameters that must be set include the advertiser’s budget, cap, frequency of ad publication, and target audience.

Also read: Affiliate Marketing for Beginners: What Is Affiliate Marketing and How It Works

The ad network uses that data to provide publishers with ad tags to place directly on their pages. After that, the ads can be published, and the advertiser can rotate their ad banners and manage everything through the ad network’s central control panel.

This eliminates the need for advertisers and publishers to communicate. Because all ad management is done through the network, you won’t have to worry about a lot of back and forth.

Depending on your needs as a publisher or advertiser, there are various types of ad networks to choose from.

Premium Ad Networks

Premium ad networks only sell advertising space to well-known publishers. These are popular websites that can generate a lot of interest. Premium networks also have higher content standards, which results in increased conversions and revenue for publisher websites.

Vertical Ad Networks

Vertical networks market topical content. An excellent example would be an ad network tailored specifically to the fashion or tourism industries. Travel blogs, hotel websites, travel agency websites, and other types of publisher websites could all be part of a tourism network.

All ads in a vertical network should target similar audiences. While the volume on these networks may be lower than on others, it is more targeted and relevant, resulting in quality traffic.

Advertisers who publish on your site via a vertical ad network have the option of running ads on your entire site or just specific sections.

Horizontal Ad Networks

A horizontal ad network offers greater volume and a more diverse inventory base. However, the targeting of ads on these networks is more generalized, which may result in lower quality interactions.

However, because these ads are distributed across a much larger network, the opportunity for impressions is much greater.

Specialized Ad Network

A specialized ad network, also known as an inventory-specific ad network, focuses on certain types of advertisements or devices.

Someone running ads on a specialized network, for example, may only want to run mobile ads or push videos as part of their content marketing strategy. These mobile ad networks serve ads for apps, so if you’ve created an app and want to monetize it, one of these networks might be the way to go.

Performance and Affiliate Ad Networks

If you want to get into influencer marketing or affiliate programs, a performance ad network might be the way to go. These networks connect influencers such as podcasters, YouTubers, Twitch streamers, and bloggers with companies looking to promote their products on popular platforms.

Also read: 68 Ideas On What Can I Sell To Make Money In 2023

The majority of large corporations run an affiliate advertising network. Amazon is one of the more well-known platforms, but companies such as Target, Home Depot, and Best Buy are also getting involved.

These networks are typically based on a cost per conversion or cost per acquisition model, which means that payouts are entirely based on performance.

What Are the Advantages of Ad Networks for Advertisers and Publishers?

Working with a good ad network benefits both publishers and advertisers greatly.

Publishers can resell web space that they weren’t using in the first place.

Advertisers can benefit from distributing their ads across multiple publishers while still managing their campaigns through a single centralized platform.

Advertisers benefit greatly from ease of use. They only need to create their campaigns once and then launch them across multiple sites.

Furthermore, budgets and capping are respected throughout the network. This means that no individual management is required.

Considerations When Choosing an Ad Network

Before selecting an ad network with which to do business, you should think about a few key factors.

To begin, what business models does the network provide? Some common examples are:

  • CPM (Cost per mille), which means cost per 1,000 impressions
  • CPC (Cost per click)
  • CPI (Cost per install)
  • CPA (Cost per action)
  • CPV (Cost per view)

You should also consider the following factors before signing up:

  • Verticals offered
  • Ad types
  • Ease of use
  • Payment options
  • Targeting

Top 20 Ad Networks for Publishers in 2022

1. Google AdSense

When most people think of ad networks, the first thing that comes to mind is Google AdSense. It is by far the world’s largest and most well-known ad network. It allows publishers to make ad space available on their site by pasting an ad code into it, and it can even be added to WordPress via a plugin.

After that, publishers can choose where they want their ads to appear. There’s also the option to have Google run tests to determine the best ad placement on your pages. The advertisers then bid on placement, and the ads with the highest bids appear on your site. Once that occurs, the publishers are compensated.

The minimum payment threshold for AdSense is $100. While this is the most well-known service, there are several AdSense alternatives.

2. Amazon Associates

If you’re interested in affiliate marketing, Amazon was one of the first major players. Amazon Associates is a marketing program that allows publishers to manually place product links on their websites.

There’s also a hands-off approach called Native Shopping Ads, which allows you to display Amazon products contextually based on the page they appear on.

You earn a commission when visitors click on your ads and make a purchase. Not only that, but you’ll earn a commission on any additional purchases made by the user after clicking on one of your links.

Amazon Associates has a low payout threshold of $10.

3. Monumetric

Monumetric is an ad network that enables publishers to display advertisements in a user-friendly manner that does not interfere with the browsing experience.

List the ad space that you have available when signing up for this service. Monumetric will then fill that space as needed.

However, if you don’t want certain types of ads or companies to be pushed on your site as part of your positioning strategy, you can specify these preferences, and Monumetric will take care of it.

This service has a $99 setup fee, which is waived if your website receives more than 80,000 page views. The minimum monthly page views required to become a Monumetric publisher are 10,000. The minimum payout is $10, which can be paid by direct deposit or PayPal.

4. Adcash

When using Adcash to run ads on your website, you have the option of using native ads, pop-unders, interstitial ads, or banners. The company’s business models are CPM, CPC, and CPA, with no minimum traffic requirement.

You’ll have access to renowned technical support from multilingual account managers with extensive advertising experience when you work with Adcash.

Adcash has a $25 minimum payout threshold. You will receive your money 30 days after requesting a payout.

5. Mediavine

Mediavine is a well-known ad network in the lifestyle content niche. This network has seen a lot of success with travel blogs, food websites, home improvement platforms, and mom blogs.

While these are the most successful verticals, the network is not limited to the lifestyle center. Anyone is welcome to participate.

Also read: 35 Creative Ways on How To Make Money Online In 2023

Mediavine requires a minimum of 50,000 monthly visitors. The network pays out on a Net 65 basis, which means you’ll get your money in 65 days.

On the fifth of each month, all payments are made. As part of a special loyalty bonus, you receive an increase in your revenue share every year. The minimum payment threshold varies between $25 and $200 depending on the payment method you choose.

6. Ezoic

Ezoic is a machine intelligence-powered ad network. It is constantly experimenting with different ad placements and designs in order to create the highest-earning configurations for publishers. That is why it refers to itself as an intelligent platform created with publishers in mind.

Ezoic’s drag-and-drop testing locations make it simple to use. It also allows you to set your own goals and run tests to see how your placement affects them. Ezoic will also allow you to connect with other ad networks, such as Google AdSense, to run ads from that platform as efficiently as possible.

Ezoic has a minimum payout of $20 and requires 10,000 visits to your site per month to be used. Vertical content has no boundaries.

7. Epom Market

Epom Market serves over 13 billion ad impressions per month across 15 verticals in over 40 countries.

You can use banner ads, in-text ads, mobile-specific units, and video ads when running ads on Epom Market. It operates on the CPM, CPC, CPA, and Auction business models and requires 500,000 monthly impressions from publishers.

A 30-day network trial can generate up to 1 billion impressions for free. The monthly fee for Epom Market starts at $212 per month for its basic level and rises to over $2,000 per month as you progress.

8. AppLovin

AppLovin is a mobile advertising network that connects advertisers and publishers.

There are options for apps of all sizes, and this network is based on the CPA and CPV business models. There is no minimum amount of app traffic required to begin using the AppLovin network.

AppLovin operates on a Net 15 basis, which means that all revenue generated by the end of one month is paid out 15 days later.

9. Clickadu

Clickadu is a digital advertising network that works with both websites and mobile devices. It operates on a CPM business model and offers a variety of ad formats.

This includes video pre-roll, skim, and pop-under ads. Campaigns can be managed as well as self-service. There are also advanced targeting options.

Clickadu has no minimum traffic requirement. The minimum payout threshold for most payment methods is $50, but it’s only $10 if you use PayPal.

10. Infolinks

Infolinks inserts contextual ads containing specific keywords into your content to increase relevance and user interaction. It specifically matches ads with your content, and users will see the ad when they hover over a highlighted keyword.

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Static notification bar ads at the bottom of the screen, interstitial ads that appear between page views, and vertical ads on either side of your site are also used by the network.

Infolinks has a $50 minimum payout threshold.

11. PopAds

PopAds specializes in pop-under advertisements. It’s a quick service with improved security that provides clients with real-time consumer data to analyze. This can be useful for layout optimization.

PopAds employs the CPM and CPV business models and has no minimum traffic threshold. Popads has a low payment threshold of $5.

12. Traffic Force

Traffic Force connects publishers with over 100 partners and operates on an impression-based revenue model.

Display banners, IM floaters, pop-unders, and in-stream video ads are among the ad formats available. It handles traffic with OpenRTB technology. This network is extremely secure, as it employs software to scan all advertisements for malicious advertising. SSL secure ads add an extra layer of security.

Traffic Force has no minimum traffic requirement. Payments can be made weekly, biweekly, or monthly, depending on the publisher.

13. Taboola

Taboola is an ad network that uses content suggestions to monetize your blog or website. These suggestions appear as ads following your site’s content.

To become a publisher on this network, you must have a minimum of 500,000 monthly visitors. Your first payment is made 45 days after the end of your first month by the network.

14. Adblade

Adblade focuses on media agencies and has collaborated with ABC, Yahoo!, and Fox News, among many other major publishers.

It operates on the CPM, CPC, and real-time bidding business models and requires publishers to sign up with a minimum of 500,000 monthly users. Adblade pays out 30 days after the end of the month, with a $100 minimum payment threshold for checks or ACH transfers. International transfers must be at least $250.

15. Propel Media

Propel Media is a CPV/PPV ad network known for reaching out to high-intent audiences. This is accomplished through the use of display ads and contextual text ads. It employs push advertisements, lightbox advertisements, and new tab experiences.

This network provides enhanced optimization options as well as visual analytics. There are no requirements for minimum traffic.

16. Undertone

Undertone is an ad network that offers video marketing as well as flexible integrations to both advertisers and publishers.

Also read: How To Earn Money From Instagram In 2023

Undertone is known for its mobile ads, web ads, and in-app ad experiences on a variety of devices. It operates on the CPM, CPC, CPA, and CPV business models and requires publishers to sign up for the service if they have 500,000 monthly users.

17. AdMaven

AdMaven is known as one of the best pop-under networks, but it also supports a variety of other ad formats. Lightboxes, interstitial ads, display ads, and slider ads are all examples of this.

It operates on the CPA, CPI, CPL, CPC, and CPM business models and has no minimum traffic requirement. Unless you choose WireTransfer, the minimum payment threshold for AdMaven is $50. This requires publishers to earn at least $1,000.

18. PropellerAds

PropellerAds is an ad network that specializes in a variety of ad formats. This includes standard display advertising as well as smart links, pop-under ads, interstitial ads, and browser push notifications.

PropellerAds has a low minimum payment threshold of $5, and payouts are made weekly.

19. BuySellAds

BuySellAds aggregates inventory for publishers in a central marketplace where advertisers can buy it directly. You’ll never have to deal with advertisers because the network handles everything for you.

You’ll also be able to choose “fallback” ad options that will appear if you haven’t yet sold a spot. This ensures that your site is never without ads. This network has no minimum traffic requirement. The minimum threshold can range from $20 to $500 depending on your payment method.

20. AdThrive

AdThrive is a network that primarily targets lifestyle websites and blogs. This includes, among other things, parenting, food, travel, home improvement, and DIY blogs. AdThrive, like Mediavine, does not require you to be involved in those verticals to work with them. They are simply its best performers.

AdThrive is a network that guarantees payouts, which means they will pay you even if an advertiser does not pay them. It primarily works with traffic from the United States, so websites with a global audience may not benefit as much.

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You must have a minimum of 100,000 monthly page views and Google Analytics installed on your site to use AdThrive. AdThrive pays on a Net 45 basis, with a $25 minimum payment threshold. Wire transfers, on the other hand, have a $100 minimum.

Summary

Ad networks can be a great way to monetize your website and easily add advertising to WordPress. You won’t have to deal with advertisers directly and can relax while the network handles everything.

Working with an ad network allows you to concentrate on your website’s content, ensuring that your page views are high for maximum ad exposure and profits.

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