How To Conduct SEO Keyword Research

How To Conduct SEO Keyword Research

How to Conduct SEO Keyword Research - The core of SEO is keywords. No matter how hard you try, if no one is searching for

How to Conduct SEO Keyword Research – The core of SEO is keywords. No matter how hard you try, if no one is searching for what you’re writing about, you won’t gain traffic from Google.

Also read: 29 Best Free SEO Tools In 2023

That is why we have created this beginner’s guide. It teaches you a tried-and-true keyword research strategy that you can easily modify to your website and objectives. In just a few years, we increased our blog traffic from 15,000 to over 700,000 monthly search views using the same framework.

How to Conduct SEO Keyword Research

We also attempted to keep things as jargon-free as possible without sacrificing depth, and we referred to some further resources at the end of each section in case you wanted to learn more.

Let’s get this party started.

Chapter 1. Keyword Research Basics

Before we go into the nitty gritty of SEO keyword research and how to find the ideal blogging keywords for SEO of your business, let’s go through the fundamentals.

What are keywords?

The act of knowing the words your target clients use when looking for your products, services, and information is known as keyword research. The next step is to analyze, compare, and prioritize the best keyword chances for your website.

What is the significance of keyword research?

The only way to find out what people are putting into search engines is to conduct keyword research.

Also read: 7 Best Tools For Website Checker In 2023

You must understand this in order to avoid writing material about topics that no one is looking for. Many website owners make this error, and it’s most certainly one of the reasons why, according to our research, 90.63 percent of pages receive no traffic from Google.

Keyword research can also help you answer questions such as:

  • How difficult will it be to rank for this term?
  • How much traffic can I expect if I rank for this keyword?
  • What type of content should I produce in order to rank for this keyword?
  • Are people who look up this keyword likely to become customers?

Finding the correct answers to these questions will allow you to choose your battles more intelligently.

Chapter 2. How to Find Keywords Ideas

Consider how potential buyers could search for your company or website while conducting keyword research. Then, using keyword research tools, you can expand on those ideas and locate even more keywords for SEO.

It’s a simple technique, but two things must be true for it to work properly:

  • You must be well-versed in your field.
  • You must grasp how SEO keyword research tools function and how to maximize their effectiveness.

In this chapter, we’ll go over a few practical techniques to strengthen your understanding in both of those areas while also discovering potentially winning keywords for your website.

  • Brainstorm ‘seed’ keywords.
  • Determine which keywords your rivals rank for.
  • Make use of keyword research tools.
  • Study your niche.

1. Brainstorm ‘seed’ keywords

The seed keywords form the basis of the keyword research process. They assist you establish your specialty and identify your competition. Every SEO keyword research tool requests a seed keyword, which it then uses to generate an enormous list of keyword ideas (more on that shortly).

Also read: 10 SEO Traffic Hacks for WordPress Blog: Attract More Traffic

Coming up with seed keywords is simple if you already have a product or business that you want to market online. Consider what consumers will enter into Google to find what you have to offer.

If you sell coffee machines and equipment, for example, seed keywords for SEO could be:

  • Coffee
  • Espresso
  • Cappuccino
  • French press

It is important to note that seed keywords are not always worthwhile to target with pages on your website. As the name implies, you’ll use them as “seeds” for the following steps in this process.

So don’t get too hung up on your seed keywords. Finding them should just take a few minutes. Proceed to the next phase once you have a handful of general ideas linked to the topic of your website.

2. Determine which keywords your rivals rank for

The easiest method to begin keyword research is to look at which terms are already sending traffic to your competition. However, you must first identify those competitors. This is when your keyword list from brainstorming comes in handy. Simply search Google for one of your seed keywords to see who ranks first.

If none of the top-ranking websites for your seed keywords for SEO are similar to your site (or the direction you want it to go), try searching for comparable ‘autosuggest’ searches instead.

If you offer coffee equipment, for example, you may find more actual competitors in the search results for “cappuccino maker” than “cappuccino.” That’s because ecommerce companies like yours dominate the former, while bloggers dominate the latter.

In either case, while determining competing websites, you must use your best judgment. If you see big businesses like Amazon or The New York Times ranking for your seed term, don’t automatically consider them competition. Always look for websites that are similar to your own—or the direction you want to take it.

Once you’ve identified a few websites that match the criteria, you may enter them one by one into a competitive intelligence tool, such as Ahrefs’ Site Explorer, and then review the Top Pages report. Then you’ll see their most popular pages ranked by estimated monthly search traffic. The report also displays the “Top keyword” for each page. That is the source of the most organic traffic.

Just by evaluating one rival website with Site Explorer, we uncovered a few interesting keywords for our fictional coffee shop:

  • How to use a french press
  • Turkish coffee
  • Moka pot
  • How to make coffee
  • Neapolitan coffee maker

As you can see, even if you’re very knowledgeable with your market, examining your competitors can provide you with plenty of unique keyword ideas that you probably wouldn’t have discovered through brainstorming alone.

If you’ve reviewed all the competitors in the search results but still want more keywords for SEO, you may locate them in Site Explorer’s Competing Domains report. Simply enter one of your known competitors, and it will recommend other sites based on the number of overlapping terms that they rank for on Google.

You can repeat the technique above for an almost infinite number of keyword suggestions.

3. Make use of keyword research tools

Keyword ideas might be obtained from competitors. However, there are other terms that your competitors are not targeting, which you can discover utilizing keyword research tools.

All keyword research tools operate in the same manner. You enter a seed keyword, then they generate keyword suggestions from their database based on that keyword.

The most well-known keyword tool is Google Keyword Planner. It’s free to use, and while it’s mostly for marketers, you can also use it to identify SEO keywords.

Google Keyword Planner is intelligent enough to present you useful keyword ideas even if they don’t contain your seed keywords. Consider the term “k cups.” Unless you’re a die-hard coffee enthusiast, you probably have no idea what this has to do with coffee.

Aside from Keyword Planner, there are other additional free keyword research tools. These are fantastic if you’re on a tight budget, but you’ll quickly find that their data and usefulness are severely limited because their purpose is to convert you into a paying customer.

If you’re serious about SEO keyword research, you should skip the free tier and start with a ‘professional’ tool like Ahrefs’ Keywords Explorer.

Let’s put in a few of our seed keywords and see how many ideas come up.

3.7 million concepts That is only from the “Phrase match” report. Other keyword idea reports match terms in various ways.

Here’s how Keywords Explorer reports match keyword ideas:

  • Phrase match: Keyword ideas that include the ‘seed’ keyword in their entirety. If your seed keyword is “computer chair,” then “black computer chair” is a match. “Black chair for computer,” on the other hand, would not, despite the fact that it contains both words.
  • Having same terms: Keyword suggestions that include all of the individual phrases from the ‘seed’ keyword in any order. If your seed keyword is “computer chair,” for example, “black chair for computer” will appear in this report.
  • Questions: Keyword suggestions that include all of the terms from the ‘seed’ keyword in any order, as well as a “question word” such as “how,” “what,” “where,” “when,” or “why.” If your ‘seed’ keyword is “computer chair,” for example, “what is the best chair for computer work” will appear here.

That may appear to be an overwhelming number of concepts, and it is. But don’t be concerned. In the following part, you’ll discover how to filter these down right in the tool.

4. Study your niche

Everything we’ve explored thus far is sufficient to generate an almost infinite number of keyword suggestions. However, the method effectively keeps you “in the box.” It is constrained by your seed keywords as well as the size and freshness of the database of your chosen keyword tool. As a result, you will almost surely miss some good ideas.

You can solve this by researching your niche in greater depth. A smart place to start is to look through industry forums, organizations, and Q&A sites. This can assist you in identifying additional issues that your prospective clients are experiencing that did not appear in keyword tools and that none of your competitors cared to address.

We may not have discovered this using tools because it does not contain any of our seed keywords.

Here are a couple more fascinating subjects from the subreddit that may be worth discussing:

  • Pour over without a hario filter
  • How to make a carajillo
  • Growing coffee at home
  • Ethiopian coffee
  • Coffee subscriptions

If you detect any patterns in these keyword ideas, you may utilize them as fresh seed keywords in Keywords Explorer to locate more. If we take “aeropress” as a seed keyword and look at the “Phrase match” report, we will get thousands of keyword possibilities.

Aside from reading forums, your clients might be a great source of keyword ideas. Remember, these are the folks with whom you already do business. You want more individuals like them to visit your website.

Here are a few methods for gathering information from clients or customers:

  • Chat with them face to face
  • Look through past emails
  • Look through customer support requests
  • Try to recall common questions that came up in past conversations

When doing this, pay attention to the words they use. It will frequently differ from the words you use. For example, if you sell coffee machines online, your customers may look for machine comparisons.

Chapter 3. How to Analyze Keywords

Having a plethora of keyword ideas is great. But how can you tell which ones are the best? After all, it would be nearly impossible to go through them all by hand.

The solution is straightforward: Before adding them to your content calendar, use SEO metrics to narrow things down and remove the wheat from the chaff.

Let’s look at five keyword metrics that can help you with this.

  • Search volume
  • Clicks
  • Traffic potential
  • Keyword Difficulty
  • Cost Per Click (CPC)

1. Search Volume

The average number of times a keyword is searched each month is shown by search volume. For example, the term “moka pot” receives 40,000 monthly searches in the United States alone.

This number has three crucial aspects to consider:

  • It’s the number of searches, not the number of people who searched. In some circumstances, a person may search for a keyword many times every month (for example, “weather in Singapore”). Even if they are performed by the same person, these searches contribute to the search volume.
  • It doesn’t tell you how much traffic you’ll get by ranking. Even if you manage to rank first, your traffic from a term will rarely exceed 30% of this figure. And that’s assuming you’re lucky.
  • It’s an annual average. If a keyword receives 120k searches in December but receives none for the remaining eleven months of the year, its monthly search volume is 10k (120k / 12 months).

Every keyword ideas report in Keywords Explorer has a search volume filter.

This filter is useful for two purposes:

  • Filtering out super high-volume keywords. removing super high-volume keywords If your site is brand new, you probably don’t want to trawl through pages of keywords with 100k or more monthly searches because they’re likely to be competitive.
  • Filtering specifically for lower-volume keywords.. Perhaps you’d like to look for uncompetitive, low-volume keywords where you can quickly suck up extra traffic with short articles. These are referred to as long-tail keywords for SEO.

If you need to check search volumes for a country other than the United States, Keywords Explorer has 171 countries to pick from. Global search volumes are also available (the sum of search volumes from all countries). Both of these choices are useful if you undertake foreign business for two reasons:

  • You shouldn’t limit yourself to one country. If you sell your items globally, the United States may represent only a small portion of your market. If people are looking for what you provide elsewhere, you should be aware of it.
  • You should consider the “buying power” of countries with search volume. Perhaps you stumble across a great phrase with 100k monthly searches, but 90 percent of them originate in a low-income country. In this situation, the term may not be a good target because searchers’ “purchasing power” is likely to be quite low.

Take, for example, the keyword “backlink generator.” It has a global search volume of 13,000, but more than 70% of those searches originate in countries with low GDP per capita, such as India, Indonesia, Bangladesh, and Pakistan. So, while ranking for this phrase may result in a lot of traffic, the ‘commercial value’ of that traffic is likely to be rather low when compared to a term that receives 70% or more of its searches from the United States.

Another thing to keep in mind about search volumes is that they differ from tool to tool. This is due to the fact that each tool calculates and updates this metric in a different manner.

2. Clicks

Although many individuals search Google for something, this does not imply that they all click on search results and visit the top-ranking pages. This is where Keywords Explorer’s Clicks metric comes in help. It displays the average amount of monthly clicks on a keyword’s search results.

Consider the question “how much caffeine in coffee.”

Despite having 48,000 monthly searches, it only receives 8,600 clicks.

This occurs because Google provides an answer to the inquiry directly in the search results. There is no need for users to click in order to find the information they seek.

Google is answering more and more requests in its search results. That is why Keywords Explorer’s Clicks filter is so useful. You can use it to eliminate keyword ideas with little search traffic potential.

You should also be cautious of terms where paid advertising “steal” a large number of clicks. For example, 28 percent of clicks for “braun coffee maker” go to sponsored advertisements, suggesting that term may be a better PPC target.

3. Traffic Potential

Assume you’re contemplating the keyword “side effects of coffee.” This receives an estimated 1,000 searches and 800 clicks every month, according to Keywords Explorer.

Keep in mind, though, that if you rank for this term, your page will most likely rank for a variety of related keywords and synonyms, such as:

  • What happens if you drink too much coffee – 450 monthly searches
  • Effects of drinking too much coffee – 200 monthly searches
  • Too much coffee side effects – 200 monthly searches
  • Side effects of drinking too much coffee – 100 monthly searches

Because all of these search inquiries are nearly equivalent, calculating your future search traffic based on a single search phrase is a mistake. It is preferable to examine how much traffic the current top-ranking pages receive, which is really simple to check in Keywords Explorer.

The top-ranking page for “side effects of coffee” has an estimated 3,500 visits each month and ranks for more than 930 keywords.

Ranking for more than one keyword is extremely common. We examined three million search queries and discovered that the typical top-ranking page ranks in the top ten for about 1,000 additional keywords.

What is the story’s moral? Don’t base keyword evaluation solely on search volume (or clicks). Examine the top-ranking results to evaluate the topic’s entire search traffic potential. In most circumstances, the search volume of a keyword will correlate with the total ‘traffic potential’ of the issue. Being attention to this information, on the other hand, can help you prioritize your keywords for SEO and identify keyword chances that your competitors have neglected.

4. Keyword Difficulty

SEO pros often manually assess a keyword’s ranking difficulties. That is, they will examine the top-ranking pages for their chosen term. They take into account a variety of elements to determine how difficult or easy it will be to rank:

  • Number (and quality) of backlinks;
  • Domain Rating (DR);
  • Content length, relevance, freshness;
  • Use of the target keyword, synonyms, entities;
  • Search intent;
  • Branding;
  • etc.

This procedure differs from person to person because there is no agreement on what is and isn’t relevant here. One person may consider that DR is vital, while another may believe that relevance is more important. This lack of agreement makes it difficult for SEO keyword research tool developers to reduce the ranking difficulty of blogging keywords down to a single actionable number.

After speaking with a number of skilled SEOs about the signs that a reliable Keyword Difficulty score should consider, we discovered that everyone agreed on one point: backlinks are critical for ranking. As a result, we chose to base our Keyword Difficulty (KD) score on the number of distinct websites connecting to the top ten ranking pages.

As seen in the graphic above, each KD score corresponds to the approximate number of websites that should link to your page in order for it to appear in the top 10 search results.

Knowing how KD works, many users abuse the score by changing the filter from 0 to 30 and focusing entirely on the “low-hanging fruit.” They never cover high-KD keywords on their webpages, which is a huge mistake for two reasons:

  • You should go after high-KD keywords sooner, not later. As you’ll need lots of backlinks to rank, it pays to create your page and begin promoting it as soon as possible. The longer you delay, the bigger headstart you give your competitors—making it harder to outrank them in the future.
  • You should see high-KD keywords as link opportunities. The fact that the top-ranking pages have lots of backlinks is a sign of a ‘link-worthy’ topic. In other words, if you nail this topic, it might attract a lot of backlinks for you.

The bottom line is that KD does not exist to discourage you from targeting specific keywords. It’s there to help you understand what it’ll take to rank for a specific query and the topic’s ‘link-worthiness.’

Just keep in mind that you should always carefully evaluate blogging keywords before going after them and not rely exclusively on the keyword difficulty score of any tool to make your final decision. No single keyword difficulty score can capture the complexities of Google’s ranking algorithm. Be skeptical of tool creators that claim differently.

Check out our Keyword Difficulty guide if you want to learn more about it.

5. CPC (Cost Per Click)

The cost per click (CPC) metric indicates how much advertisers are ready to pay for each ad click generated by a keyword. It’s a metric for marketers rather than SEOs, but it can be a good proxy for a keyword’s value.

The keyword “office coffee,” for example, has a rather high CPC of $12. This is due to the fact that the majority of searchers are wanting to purchase coffee equipment for their office, which can cost hundreds or thousands of dollars. However, the converse is true for “how to make decent espresso.” This is because the majority of searches aren’t looking to buy anything. They’re trying to learn how to make espresso.

However, one thing to keep in mind concerning CPC is that it is far more volatile than Search volume. While the search demand for most blogging keywords is consistent from month to month, the CPC might alter at any time. That is, the CPC numbers displayed by third-party keyword tools are snapshots in time. AdWords is the only way to get real-time data.

Chapter 4. How to Target Keywords

You must build the appropriate type of page and content for each keyword on your list. Understanding how to do this is an important step in keyword research. Fortunately, you can do it in two easy steps.

  • Identify the Parent Topic
  • Identify search intent

1. Identify the Parent Topic

Assume you have the following keywords on your list:

  • how to make whipped coffee
  • what is whipped coffee
  • whipped coffee recipe
  • how to make whipped coffee without instant
  • whipped coffee without sugar

You may be wondering whether you should create a separate page for each keyword or target them all on a single page.

The answer is primarily determined by how Google perceives these keywords for SEO. Does it consider them to be related (for example, how to make creamed coffee)? Or does it see them all as distinct topics? Look at the Google results to get a sense of this.

Some of the same pages rank for “how to make whipped coffee” and “what is whipped coffee,” for example.

This appears to imply that Google considers both of these terms to be part of the same issue.

We also notice that the majority of the results for both searches are posts about how to make whipped coffee. This means that “what is whipped coffee” is a subtopic of the larger subject of “how to produce whipped coffee.”

As a result, targeting both of these keywords on a single page would definitely make more sense than creating two different pages.

However, when we search for “whipped coffee without sugar,” we get the opposite result.

Almost all of the results are for preparing a sugar-free, healthy whipped coffee, not just any whipped coffee. That means “whipped coffee without sugar” isn’t a subtopic of “how to make whipped coffee” (even though a whipped coffee without sugar is, in fact, still a whipped coffee). To rank for this keyword, we’d most likely need to create a different guide.

The downside with this method is that it is quite manual and sluggish, so if you have a large number of blogging keywords to evaluate, it can take a long time.

In Keywords Explorer, we solve this problem by displaying a “Parent Topic” for each keyword. It indicates whether we believe you can rank for your goal keyword while focusing on a larger topic.

To locate the “Parent Topic,” we look at the top-ranking page for each keyword and look for the keyword that provides the most traffic to the page.

Let’s enter our prior keywords into Keywords Explorer and look at their “Parent Topics.”

What we see here is consistent with what we saw in the search results. The majority of our keywords are related to the same broad issue. The exception is “whipped coffee without sugar,” which requires its own page.

However, our Parent Topic functionality isn’t without flaws. Because Google’s search results are unpredictable, it doesn’t always give you such obvious advise on how to best organize your blogging keywords by page (in SEO, this strategy is also known as “keyword clustering”).

In such circumstances, you might wish to try using Keywords Explorer’s “Traffic share > By pages” report. It is a quick approach to see if and where the same pages rank for your keyword group.

2. Identify Search Intent

Assume you have the following keywords on your list:

  • coffee grinder
  • latte vs cappuccino
  • single cup coffee maker
  • arabica coffee
  • how to brew cold brew coffee
  • manual burr coffee grinder

If you own an online store with a blog, you must decide which to target with blog entries and which with product pages.

This is clear for some terms. You wouldn’t build a product page titled “how to brew cold brew coffee,” because that makes no sense. Searchers desire to know how to create cold brew coffee rather than purchasing brewing equipment.

But what about a phrase like “manual burr coffee grinder”? Should you go after this with a blog post about the greatest burr coffee grinders or an ecommerce category page that lists all of the burr coffee grinders you sell?

Given that your goal is most likely to sell more coffee grinders, your natural reaction is to develop a category page that lists all of the grinders you have for sale. That would be a bad decision because that type of content does not correspond to what searchers want to see, often known as search intent.

How do we know this? The top-ranking pages in Google for this term are all blog pieces regarding the best burr coffee grinders.

Because Google understands purpose better than anybody else, the top results for a keyword are frequently an accurate proxy for search intent. If you want to have the best chance of ranking, generate the same type of content that is currently ranking on the first page.

Keywords Explorer displays the top results for your country. Simply select the “SERP” caret.

From here, you may examine the three C’s of search intent to determine how best to target the keyword:

  • Content type
  • Content format
  • Content angle

1. Content Type

Blog entries, products, categories, landing pages, and videos are the most common content types.

2. Content Format

The term “content format” refers mostly to “informational” content. How-tos, listicles, news stories, opinion pieces, and reviews are common examples.

3. Content Angle

The key selling feature of the material is its content angle. People who search for “how to make latte” appear to want to know how to do it without using a machine or any specific equipment.

Just keep in mind that, while aligning your content with what searches expect is crucial, you don’t necessarily want to follow the herd and keep searchers in the bubble of their expectations. Give it a chance if you’re convinced that a different content type, structure, or angle will capture the attention of searchers.

Chapter 5. How to Prioritize Keywords

The final phase in the SEO keyword research process is keyword prioritizing. It’s more something you should do as you move through the preceding steps. While searching for blogging keywords, analyzing their metrics, and grouping them, consider the following:

  • What is the estimated traffic potential of this keyword?
  • How tough is the competition? What would it take to rank for it?
  • Do you already have content about this topic? If not, what will it take to create and promote a competitive page?
  • Do you already rank for this keyword? Could you boost traffic by improving your rank by a few positions?
  • Is the traffic likely to convert into leads and sales, or will it only bring brand awareness?

That last item is extremely crucial. While search volume, traffic potential, difficulty, and search intent are all significant factors to examine, you should also evaluate how much traffic from that keyword will be worth to your company.

How to gauge the “business potential” of your keyword ideas

Many content marketers and SEOs assess keyword ‘value’ by mapping them to the buyer’s path. That is the procedure that consumers follow before making a purchase. According to conventional knowledge, the sooner people are in their journey, the less likely they are to buy.

How do individuals accomplish this? The most common way is to categorize keyword ideas into three categories: TOFU, MOFU, and BOFU.

Here are some Ahrefs TOFU, MOFU, and BOFU keyword examples:

  • Top of the Funnel (TOFU): online marketing, what is SEO, how to grow website traffic.
  • Middle of the Funnel (MOFU): how to do keyword research, how to build links, how to do website audit.
  • Bottom of the Funnel (BOFU): ahrefs vs moz, ahrefs reviews, ahrefs discount.

TOFU keywords, in general, offer the most traffic potential, but visitors aren’t looking to buy anything just yet. And while MOFU and BOFU keywords will bring you less traffic, those people are more likely to become clients.

We at Ahrefs believe that this concept is both limited and possibly deceptive.

Here are three explanations for this:

First, it doesn’t take into account that you can take someone from the top of the funnel who’s searching for some general thing like “online marketing” and walk them through all stages of the buyer’s journey on one page. That is what direct response copywriters are known for. They don’t create their ads based on TOFU/MOFU/BOFU. They create one ad that takes the reader from barely understanding their problem to buying your solution.

Second, it’s quite challenging to assign each keyword a definitive TOFU, MOFU, or BOFU label because things aren’t always that clear cut. For example, “link building tool” could be a MOFU or BOFU keyword for us. It depends on how you look at it.

Third, some marketers broaden their definition of TOFU to such a degree that they end up covering unrelated topics.

Given that they sell marketing tools, how do you think they’ll convert visitors to their articles on:

  • famous quotes
  • free email accounts
  • resignation letter
  • best website designs

To address this issue, we developed a simple and objective “business score” to measure the worth of a keyword. And this is primarily determined by how well we can pitch our product in our content.

We can get a solid notion of the most lucrative subjects for our organization by combining this score with the anticipated search traffic potential of a topic. You’ll note that there aren’t many postings on our blog with a business score of zero and no references of our product.

Finally, keep in mind that you’re not just looking for blogging keywords that are “simple to rank for.” You want those with the biggest return on investment.

Many website owners make the mistake of focusing solely on low-difficulty keywords. Always establish short-, medium-, and long-term ranking objectives. You will never rank for the most profitable keywords if you solely focus on short-term goals. It will take years to obtain any traffic if you simply focus on medium and long-term goals.

Consider this: selecting low-hanging fruit is simple, but those near the top of the tree are frequently juicier. Does this imply that picking the ones at the bottom is pointless? No. You should still choose them. However, you should plan ahead of time and purchase a ladder for those at the top.

Chapter 6. Keyword Research Tools

Before we wind up, let’s take a look at a few prominent SEO keyword research tools that will assist you with everything stated above.

Google Keyword Planner (Free)

For its one-of-a-kind keyword suggestions and up-to-date CPC figures.

Google Trends (Free)

For trend comparisons and trend geography study.

Google Search Console (Free)

For determining the top 1,000 keywords for which you already rank and the amount of traffic generated by those phrases.

Ahrefs Webmaster Tools (Free)

For examining all of the keywords for which you now rank, as well as their estimated search volumes, Keyword Difficulty ratings, traffic potential, and other useful SEO indicators.

Keyword Generator (Free)

Generates hundreds of free term ideas based on a seed keyword.

Keyword Difficulty Checker (Free)

For determining a keyword’s ranking difficulty based on Ahrefs’ Keyword Difficulty (KD) score.

Keyword Rank Checker (Free)

Determines your ranking for any keyword in any country.

Keyword Explorer

When you’re dead set on finding the best blogging keywords for your website. Find tens of thousands of keyword ideas in seconds, filter keyword ideas reports for phrases that are important to you, and easily assess their traffic potential and ranking difficulty.


Everything said above should be sufficient to grasp the fundamental concepts of SEO keyword research and create your content strategy.

If you want to learn more about keyword research, what are keywords, how to find keywords, keywords for SEO, and blogging keywords, look for connections to additional reading throughout the article. These will provide you with a far more in-depth grasp of the metrics and tools available, as well as how to use them.

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