Best SEO Plugins For WordPress In 2023

Best SEO Plugins For WordPress in 2022 – Finding a great host for your WordPress site will undoubtedly speed it up and improve its SEO rankings.

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However, there is a lot more to it, such as which keywords you target for product pages and blog posts, the size of your image files, and whether or not your content is readable. This task is simplified by a number of WordPress SEO plugins.

Best SEO Plugins For WordPress In 2023

There are also some third-party SEO tools available for displaying powerful stats, keyword rankings, and backlink information.

SEO can be perplexing, even for experienced website owners. Finding high-potential posts and pages, fixing broken links, reorganizing site structure, or conducting a full SEO audit are all difficult tasks for most website owners. However, if you have the right tools and the knowledge to use them, you’ll be well on your way to search engine success.

Let’s get started!

What Functions Do SEO Plugins Serve?

SEO is a diverse field of study. It can include keyword research, content optimization, link building, and other services. In general, any plugin that helps you optimize your pages so they rank higher in search engines falls under this category.

Some SEO plugins, such as Yoast SEO, go above and beyond to assist you in optimizing your content for search engines. For example, they can help you avoid overusing specific keywords and provide suggestions for improving the readability of your content.

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It is critical to understand that SEO WordPress plugins do not guarantee that your content will rank higher in search engines. If you’re not sure how to optimize content for search engines, these tools are a great place to start.

Using WordPress SEO plugins can assist you in gaining a better understanding of your audience and traffic sources. This valuable information can then be used to improve your content strategy and increase engagement.

Is it necessary to use SEO plugins with WordPress?

To optimize your posts and pages, you do not need to use WordPress SEO plugins. You can achieve fantastic results without using plugins if you are familiar with SEO fundamentals and keep up with the latest algorithm changes.

In most cases, SEO plugins will advise you on how to improve your content so that it is more search engine friendly. However, the actual optimization work is still your responsibility.

WordPress comes with all of the tools and features you need to create SEO-friendly content right out of the box. You can use the Content Management System (CMS) to add titles, meta descriptions, headings, alt text, tags, and much more.

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These minor tasks (among many others) contribute to what we call SEO. If you don’t need a plugin to remind you of basic SEO tasks, that’s fantastic.

Even if you decide not to use SEO plugins, there are a variety of unique tools available for keyword research and competitor analysis. These can also assist you in determining why your pages are falling in the rankings and identifying areas for improvement.

WordPress SEO Plugins That Work (2023)

To begin, we’ll discuss SEO plugins for WordPress. These are frequently easier to understand and install, and you can select from a variety of plugins with various features.

The best plugins display SEO projections and recommendations on your page and post editors, whereas others are feature-limited. Nonetheless, they have unique assets such as checking broken links and reducing image file sizes.

1. Yoast SEO
2. The SEO Framework
3. SEOPress
4. Rank Math
5. SEO Squirrly
6. Broken Link Checker
7. Rel NoFollow Checkbox
8. All in One Schema Rich Snippets
9. WordLift
10. Redirection
11. Slim SEO
12. Internal Link Juicer
13. XML Sitemaps
14. Schema & Structured Data for WP & AMP

The quick list of recommendations is shown above, but we highly recommend scrolling through the more in-depth reviews of the best SEO WordPress plugin options we’ve completed below.

1. Yoast SEO

As the king WordPress SEO plugin, Yoast SEO reigns supreme. Yoast continues to wow the WordPress world with impressive updates, a beautiful interface, and the most user-friendly option for making your blog posts and product pages stand out, with an astounding 16,700 5-star ratings at the time of this article.

Furthermore, Yoast SEO has its own website that includes premium support options, a thriving community in the forum section, an informative blog to learn more about SEO, and SEO courses for beginners, intermediates, and advanced users.

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From that website, you can also get access to Yoast SEO premium, which has more advanced features like keyword optimization for five keywords on a page, previewing what your page will look like on Twitter and Facebook, and internal link suggestions for sending users to other parts of your website. Keep in mind that this is only a small portion of the premium features available.

The premium plugin costs $89 per site, making it an attractive deal for anyone. Those on a tight budget, on the other hand, get the free plugin, which far outperforms most other SEO WordPress plugins.

Yoast SEO has the following features that make it an excellent choice:

• Enter keywords and examine how well you have optimized your pages and posts for those keywords.
• See exactly how your Google search engine result will look. You can use this to change the meta description and title to make them more appealing and keyword-rich.
• All pages are readability checked to determine whether you need to break up paragraphs or add elements such as numbered lists or headers.
• The plugin checks your page or post for duplicate content.
• Yoast has some of the best plugin developer resources and support we’ve ever seen.
• The plugin is also updated every two weeks.
• The premium plugin includes a redirect manager, free support, content insights, and a backend interface that is ad-free.

Check out our in-depth tutorial to learn more about this fantastic plugin: How To Use Yoast SEO On WordPress: A Step-by-Step Guide

2. The SEO Framework

The SEO Framework plugin is ideal for those looking for a fast, lightweight SEO plugin for WordPress that does not include any ads or upsells. It removes some of the unnecessary bells and whistles and focuses on assisting those who are more concerned with keeping site speeds high while also spending less time with confusing SEO articles.

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It is frequently regarded as the best Yoast alternative. This has a lot to do with the visual nature of the SEO ratings and more flexible keyword targeting options (like with slightly off words or synonyms).

The post SEO settings are managed via a few tabs, one of which displays a colored scale to show how close you are to making your post search engine-ready. Unlike some of the more cluttered versions of Yoast, the scale lets you know right away where you need to do some SEO work.

As you may have guessed, the interface is ideal for beginners. Advanced users can also use the API to get their hands dirty. The plugin started as a project within the WPMUDEV community, but it was eventually made available to the public for free. The SEO Framework plugin is all-inclusive, and it can be extended to provide more advanced functionality.

Among them are the following:

• Local SEO
• An AMP integration
• Article enhancement
• Monitoring for SEO and uptime
• Incognito mode
• Redirects
• Comment caching for spammers

The SEO Framework Has the Following Advantages:

• The SEO framework does not try to sell you anything. It has most of the same features as Yoast, but you don’t have to pay for extensions or premium features.
• The visually appealing, colored meter/scale makes it easier to determine whether your post will perform well on Google.
• It includes a local SEO extension for businesses that need to set up and display critical local business information.
• The comment spam extension eliminates the need for a separate plugin.
• The majority of the SEO settings are preconfigured, so there is little to configure after installing the plugin.
• Unlike other plugins, The SEO Framework focuses on the focus subject to encourage more natural writing because Google considers synonyms in SERPs to be the same thing.

3. SEOPress

SEOPress is a freemium SEO plugin for WordPress that does not contain any advertisements. Even in the free version, it’s completely white-labeled with no footprints. It’s simple, fast, and powerful, allowing you to manage all of your post/page/post type/term titles and meta descriptions.

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Create XML and HTML sitemaps, track your visitors with Google Analytics (with RGPD compatibility), and optimize tags for social media sharing (Open Graph and Twitter Cards). The free version also includes content analysis to assist web administrators in writing better posts. Developers can configure the plugin using more than 75 hooks.

The premium version expands on its functionality and includes advanced features such as:

• SEO for small businesses.
• Breadcrumbs that are SEO and accessibility friendly.
• Optimizations for WooCommerce and Easy Digital Downloads.
• Sitemaps for video and Google News in XML.
• Product, article, event, local business, recipe, review, FAQ, course, and video are all Google Structured Data Types (schemas.org).
• Backlinks from Majestic integration (third-party API).
• Integrate Google Page Speed v5 to quickly assess the quality of your pages.
• 404 monitoring and redirections
• Google Analytics statistics are available in your WordPress dashboard.

SEOPress has the following features that make it an excellent choice:

• There will be no advertisements, and your editors will see a meta box with no reference to SEOPress. The same thing happens in the admin bar.
• It allows you to quickly add Google Analytics tracking to your website. You can set up custom dimensions, enable remarketing, demographics, and interest reporting, track PDF, DOCX, XLSX, downloads, IP Anonymization, cross-domain tracking, and more.
• Twitter meta tags and Facebook open graph data can be added quickly and easily.

4. Rank Math

Rank Math SEO is the SEO equivalent of a Swiss army knife for your WordPress website. It includes everything you need to take complete control of your on-page SEO. Rank Math combines the power of multiple SEO plugins you may be using on your WordPress website into a single, easy-to-manage, lightweight plugin.

You can use Rank Math to manage the on-page SEO of your posts, pages, products, and other taxonomies. You can also manage the noindex/nofollow/noarchive meta tags for all taxonomies in general, as well as individual posts or pages.

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It works in tandem with Google Search Console to deliver vital information directly to your WordPress admin dashboard. In a single glance, you can see what keywords you rank for, how many search impressions your website receives, what errors Google sees on your site, and so on.

Rank Math also includes a 404 Monitor, Redirections, Rich Snippets, Local SEO, XML Sitemaps, Automated Image SEO, Internal Link Building recommendations, and more.

Rank Math has the following advantages:

• It is a one-stop shop for all of your SEO requirements.
• Each post/page/product is subjected to a 40-factor SEO analysis.
• The user interface is extremely clean, and the options are simple to grasp.
• It allows you to add alt or title tags to images that are missing them automatically.
• Rank Math includes a 404 monitor that notifies you when users encounter errors.
• It also includes a Redirection module, which allows you to redirect 404 errors to something more useful on your website.
• The XML Sitemap module is included with Rank Math, and the plugin also automatically pings search engines whenever you make changes to your posts.
• Rich Snippets support is included, with the ability to select from six different snippets such as Article, Product, Recipes, Events, Video, Local Business, and so on.
• Breadcrumbs are also included in the plugin, so you don’t need to use another plugin for that.
• Support for Open Graph and Twitter Cards is included.

5. SEO Squirrly

SEO Squirrly is marketed toward non-SEO experts. It lives up to that claim by providing a comprehensive SEO suite free of complicated elements. SEO Squirrly generates SEO recommendations in a different manner than the other plugins we’ve discussed.

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You begin by entering your article topic. The desired keyword is also entered, so that as you continue to write your content, a series of green lights illuminate in real time. It’s almost as if an expert is whispering into your ear as you write.

Features that make SEO Squirrly an excellent choice include:

• You optimize the keywords as you write the article. This is a little easier than Yoast, which frequently requires you to save the article in order to see suggestions and results.
• If you plan to replace an old SEO plugin for WordPress with Squirrly, it will retain all of your previous settings.
• A tool exists that analyzes your competition to determine how you can outrank it.
• Squirrly includes content reports that you can distribute to others in your organization. For example, if a writer needs to learn more about SEO, you could send it to them after you finish writing an article.
• You will receive weekly progress monitoring as well as a solid tool that displays recent tweets about your topics. This provides both inspiration and suggestions for improving your content.

6. Broken Link Checker

SEO isn’t just about stuffing a bunch of keywords into your pages and posts. It’s also more than just making your content readable. One way to get ahead of the competition is to go through your website and remove any broken links.

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When Google detects a broken link (a link that leads to a 404 page), it considers it to be a poor user experience. After all, your customers are unlikely to visit an empty page.

The only issue is that sifting through all of your content to find every broken link could take hours or days. Here comes the Broken Link Checker.

This gem does the grunt work for you by crawling your blog posts and pages. Within a few minutes, all broken links are revealed. The links in question are already on the list, so you can go ahead and remove them or replace them with better references. If you leave the plugin running, it will continue to search your site and notify you when a link breaks.

The list will be empty once the links have been corrected, and Google will see that you maintain your site well.

Important: Because of the plugin’s continuous scanning functionality, we recommend enabling it, going through and fixing your links in batches, and then disabling it again. This will ensure that it has no effect on the performance of your website.

Broken Link Checker has the following features that make it an excellent choice:

• You don’t even need to visit the post or page to fix the broken link. All link changes are made via the plugin’s main page.
• The WordPress SEO plugin includes a search and filter option for links.
• It isn’t just for detecting broken links in posts and pages. The plugin tracks comments, custom fields, and other variables.
• Missing images and redirects are also detected—basically, anything that could confuse a reader and make Google view your website negatively.
• There is an option to prevent search engines from following broken links on your website.

7. Rel NoFollow Checkbox

When linking to other pages and websites, keep in mind that Google takes those links seriously. The search engine is interested in the quality of those links as well as the quality of the links that point back to your site. The reason for this is that Google considers having hundreds of links leading to spammy sites to be manipulative and unhelpful to users. This plugin is ideal for anyone who has affiliate links.

Adding “rel nofollow” attributes to all external links is one way to ensure your links aren’t hurting your rankings. In this manner, the link has no effect on the external site’s ranking. In short, it deters advertisers who value those links for ranking purposes.

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Unfortunately, adding “rel nofollow” tags to all links in your content is a pain in the buttocks. The Rel NoFollow Checkbox plugin, on the other hand, adds an extra checkbox to mark when creating links in WordPress.

You’ll find a “rel nofollow” option below the “Open a link in a new window/tab” checkbox, which reduces the time you’d have to spend working through the HTML.

The following characteristics make the Rel Nofollow Checkbox an excellent choice:

• Because it is lightweight, your site will remain fast.
• You have the opportunity to improve your SEO without having to spend a significant amount of time sifting through HTML (to find your links and add a little bit of code).
• It simplifies the process for non-coders.
• Perfect for affiliate marketers.
• The installation takes no more than a minute or two, and there are no settings to configure.
• You can quickly review guest posts or articles written by your writers to ensure that they are not marketing specific products or companies without your permission.

If you’re an affiliate marketer, you might also want to check out Pretty Links, a free link shortener plugin that can automatically add the nofollow attribute to your links.

8. All in One Schema Rich Snippets

Rich snippets are visual search elements such as star ratings, images, and other important details that may pique a user’s interest by being different from standard search results. Rich snippets are frequently used on eCommerce product pages and in blog post reviews. Google likes rich snippets because they aren’t too intrusive while still revealing useful information to the user.

There is no built-in way for WordPress to provide rich snippets, but the All in One Schema Rich Snippets plugin does the job for you.

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With this plugin, your search engine results are reduced to the most important elements. Furthermore, users can view everything from photos to star ratings to author avatars.

All in One Schema Features Rich Snippets are an excellent option:

• Google searches give users a more visual structure. Google and users both like this.
• The plugin supports a variety of content types, such as events, reviews, people, products, recipes, and videos. A recipe, for example, may include a star rating, the number of reviews, and a photo of the food.
• Because the necessary information is already compiled, your search results are easier to share on Facebook.

If you don’t have any reviews on your site and simply need a lighter plugin, we recommend the free Schema plugin.

9. WordLift

WordLift is a WordPress plugin that employs artificial intelligence to put advanced SEO in the hands of content editors and marketers. This plugin organizes your content while automating structured data markup, giving you access to Google SERP features.

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Furthermore, WordLift enhances content discoverability by including internal links, recommendation widgets, and semantic-rich metadata. Plans begin at €59 per month ($65 per month).

You could also start translating your articles and pages into machine-friendly content that search crawlers, chatbots, and personal digital assistants — such as Google Assistant, Siri, and Alexa — can use to understand your organic traffic if you use this plugin.

WordLift has the following features that make it an excellent choice:

• Automates structured linked data markup using natural language processing and knowledge graphs.
• WooRank’s technology is integrated to help you track the performance of your content and provides relevant advice on how to optimize your website.
• Google Analytics integration.
• Airbnb, Amazon Audible, Greenpeace, Merck Group, and TheNextWeb are among the companies that use this plugin.

10. Redirection

Redirections are an important component of modern SEO. A 301 redirect is required if you want to redirect users from a page that no longer exists to another URL. With a 301 redirect, you can inform search engines that the new URL should be prioritized over the old one.

Redirection allows you to use a simple URL manager to implement 301 redirects. Implementing redirects without the plugin is a laborious process that necessitates editing the.htaccess file and manually adding entries for each new redirection.

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The plugin also includes a system for configuring “conditional” redirects. This means that you can implement redirects based on the user’s login status, browser, IP address, and other factors. The best part about this conditional system is how simple it is to configure automatic redirects for 404 pages.

Features That Make Redirection an Excellent Option:

• When compared to manually adding 301 redirects, Redirection makes it simple to do so.
• A conditional redirection system is included in the plugin, which supports parameters such as login status, page type, IP address, and others.
• It records every redirect on your website.
• WordPress allows you to track 404 errors.
• You can also change the permalink structure of your website.

11. Slim SEO

Most WordPress SEO plugins have so many settings and options that figuring out how to use them can be difficult. That isn’t necessarily a bad thing, but depending on your preferences, you may prefer to use a tool that doesn’t require you to spend a lot of time configuring it.

Slim SEO’s main selling point is its ability to automatically generate meta tags and sitemaps, as well as add schema markup and redirects. The plugin also assists you in configuring Open Graph meta tags and how your content will appear on social media.

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Slim SEO also allows you to add custom code to your header and footer. This is ideal for integrating tracking solutions like Google Analytics or other types of tracking code.

Slim SEO lacks on-page analysis functionality when compared to plugins like Yoast SEO or Rankmath. However, if you’re comfortable running optimizations without a cheat sheet, this plugin is a viable option.

Features That Make Slim SEO a Great Choice:

• Slim SEO has the ability to automatically generate meta tags, sitemaps, and add schema markup to your posts and pages.
• The plugin allows you to configure redirects for author pages.
• When users share your content on social media, the plugin allows you to modify it.
• It is simple to set up, and the default settings should be adequate for most users.

12. Internal Link Juicer

Internal links, as you may know, are one of the most important aspects of great SEO. The more effective your internal linking strategy, the easier it is for users to find additional content on your site and the more time they will spend browsing. The issue is that as your content library grows, determining which posts to link to can become difficult. Internal Link Juicer can help with this.

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This plugin allows you to specify anchor keywords for each post and adds links to related internal content automatically. You can control how many links are added to each post and block content from being linked to. You also gain access to statistics about those internal hyperlinks.

The best way to use Internal Link Juicer is to let it do its thing on your posts and then go over them to see if there are any additional linking opportunities. Even if the plugin is excellent, it will not replace in-depth knowledge of your content, but it will save you time.

Internal Link Juicer has the following features that make it an excellent choice:

• Set anchor text keywords for each of your library’s posts.
• Enable the plugin to add internal links to each post based on the keywords you specify.
• Configure how many links the plugin can add to each post and what content it can and should not link to.
• Access internal link reports.

13. XML Sitemaps

Many all-in-one WordPress SEO plugins will generate XML sitemaps for your website automatically. However, suppose you don’t intend to use one of those tools and are capable of optimizing your content on your own. In that case, you can still benefit from a plugin that generates a sitemap for you.

The XML Sitemaps plugin is simple to use. After you activate the plugin, you can specify whether or not it should notify search engines about each update to your website. There is also the option to generate an HTML sitemap.

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Aside from those fundamental settings, the plugin will generate a complete sitemap for your website. You can still submit that sitemap to search engine webmaster tools like Google Webmaster Tools, but that is entirely up to you.

Features That Make XML Sitemaps an Excellent Option:

• It creates XML sitemaps for your website automatically.
• It informs search engines about changes to your website.
• It adds the URL of your sitemaps to the robots.txt file.

14. Schema & Structured Data for WP & AMP

Schema markup can alter the appearance of your content on Search Engine Results Pages (SERPs). Rich snippets are used when search results include images, ratings, and product prices in addition to regular meta descriptions.

You must include schema markup in your content for rich snippets to appear. There are, however, dozens of schema types, each with its own purpose. Schema & Structured Data for WP & AMP assists you in selecting and adding the appropriate schema for each type of content:

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The plugin includes a feature that can automatically detect the type of content and assign the appropriate schema. You can, however, manually select from over 35 schema types, including blog posts, news articles, recipes, product pages, and others.

You can configure Schema and Structured Data for WP & AMP to exclude certain types of content from receiving schema markup. The plugin also allows you to import data from other schema markup tools, allowing you to pick up and switch without having to redo your entire website’s schema.

The Benefits of Schema & Structured Data for WordPress & AMP:

• Over 35 different types of content can be automatically assigned a schema by the plugin.
• You can choose which schema markup to add to each post and page manually.
• The plugin can be configured to exclude certain types of content from schema assignments.
• You can import data from other well-known WordPress schema markup plugins.

The Most Effective SEO Tools for WordPress Users

If you’re looking for a quick list of the best SEO tools for WordPress users, or any user, feel free to browse the options in the list below.

1. Check Out Our Video Guide to the Best SEO Tools for WordPress
2. Ahrefs
3. GrowthBar
4. Accuranker
5. Semrush
6. KWFinder
7. Google Keyword Planner
8. Moz Open Site Explorer and Pro
9. SEOquake
10. Copyscape
11. Keywords Everywhere
12. Similarweb
13. BuzzSumo
14. Keyword Insights
15. Ubersuggest
16. SpyFu

Keep reading to learn about everything from keyword research features to SEO search volume rankings if you’d rather go through the intensive research and truly understand the features of each SEO tool.

1. Ahrefs

Ahrefs is an SEO behemoth that comes the closest to meeting all of your SEO needs. The goal is to provide you with insights into your competition as well as backlinks and keywords that may work just as well for your own business. It’s also useful for locating keywords that your competitors may not have used yet.

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The Ahrefs dashboard, as shown in the screenshot, includes several tickers, charts, and graphs for monitoring things like referring domains, organic keywords, and paid keywords. Yes, it’s a little pricey (starting at $99 per month for one user), but an eCommerce store or blog could easily recoup that investment because it’s widely regarded as one of the best SEO tools available. Indeed, it aided us in cleaning up a negative SEO attack on our website.

Ahrefs can actually be used for non-WordPress websites because it includes a comprehensive site explorer and dashboard that is separate from WordPress.

Why Do We Adore This SEO Tool

• Ahrefs is without a doubt the best keyword research tool on the market.
• It has one of the largest backlink databases on the internet, and we rely on its data for a variety of purposes.
• It includes a rank tracker to see how you compare to other companies online.
• Content ideas are much easier to find now that you can search for topics based on what you sell or discuss on your website.
• You can find websites that link to your competitors and then contact them (or similar ones).
• Ahrefs displays social media interactions with your brand.
• You can set up several alerts to notify you when a backlink is added or removed. It is also useful for discovering new keywords and web mentions.

2. GrowthBar

With one click, you can get keyword results, check your competitors’ backlinks, Google Ads data, and generate blog content. This tool will be most useful to bloggers and content creators. In fact, GrowthBar includes a content generation feature that distinguishes it from other SEO tools. You’ll be able to create content outlines with the correct keywords you want to target, intro paragraphs, and so on as a result of this.

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GrowthBar’s drag-and-drop content editor is one-of-a-kind and ideal for WordPress users. GrowthBar is powered by an Open AI tool, which means it has the most sophisticated language model ever created. That means that as you use the tool more, the results and recommendations will improve.

Almost anyone, regardless of technical experience, can use it thanks to a simple user interface and robust data sets. This powerful SEO tool is available to entrepreneurs, small businesses, and freelancers alike!

Why Do We Adore This SEO Tool

• GrowthBar’s content generation service can save you time.
• It allows you to export all of your content outlines to Google Docs so that you or your writing team can create content more quickly.
• It has a large keyword index and backlink suggestions.
• It has a clean and simple user interface.

3. Accuranker

Accuranker handles keyword tracking while Ahrefs focuses on keyword research and backlink research. In fact, the entire system is based on tracking your SEO rankings and the keywords that help you rank higher. The pricing is slightly lower than that of Ahrefs, but keep in mind that it is not the same type of SEO tool.

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Accuranker costs $44.95 per month and can track up to 600 keywords. You can also use the tool on an unlimited number of domains to spy on a single competitor. These figures increase as you upgrade to other plans, with agency and enterprise packages available.

Accuranker tracks both Bing and Google because it provides precise daily results based on keywords or other metrics.

Why Do We Adore This SEO Tool

• The keyword tracking is done on a daily basis. However, you can manually update your keyword rankings at any time. This is one of the most useful features! Most keyword tracking tools restrict you from doing so.
• You can search for local businesses by city, state, and zip code.
• You can go back in time to see how you achieved your goals and how certain keywords performed over time.
• Additional analytics data for each keyword, such as traffic potential, traffic per keyword, and search volume, supplement the keyword tracking.
• The SEO tool includes an automated reporting area where you can drag and drop items onto a future report template. That way, whenever you need to download a specific report, it’s always available.
• Rankings are provided for mobile, desktop, and local keywords and searches.

4. Semrush

Semrush has a relatively simple interface for those just getting started with SEO and don’t want to be intimidated. Although the pricing is still high (starting at $99.95 per month), you do get a few domain overview metrics for free. That being said, you must first create an account before receiving upsells.

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Semrush’s overall focus is on SEO, paid traffic, social media, and content. The majority of the information is found in the technical SEO audit. Position tracking works similarly to Accuranker, and competitive intelligence is simple to grasp.

The analytic section is one of the main reasons you would choose Semrush. It does an excellent job of contrasting paid and organic traffic. We also like the ad strategy analysis because it will drive more traffic to your website once you learn how to post Google Ads more strategically.

Why Do We Adore This SEO Tool

• The interface is straightforward enough for the average user to grasp.
• Semrush includes the majority of SEO tools that a small to medium-sized business would require. The competitor analysis is quite thorough, and the keyword research incorporates both your own website and the competition.
• It’s an excellent program if you need to run reports and analytics for multiple clients. The professional-looking reports are among the best in the industry, and you can send them to others regardless of their location.

5. KWFinder

For those on a tight budget, KWFinder provides more affordable pricing. Pricing begins at $29.08 per month. This includes keyword research assistance, SERP analysis, rank tracking, and backlink analysis. The most expensive plan is $79.08 per month, which increases the number of lookups and keyword trackings. You can also sign up for a free account, but you are limited to five lookups per 24 hours. This is suitable for a small blog but not much else.

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The KWFinder user interface is colorful and intuitive, with rankings displayed in an easy-to-understand format for beginners. The main features suggest keywords for your website and compare them to what your competitors are doing.

Why Do We Adore This SEO Tool

• There is no better user interface.
• The search volumes appear to be more precise than those provided by other keyword planning and searching tools on the market.
• The pricing is hard to beat, and you can experiment with a free plan.
• The keyword difficulty score is not only more logical than the competition, but it is also ideal for those who will not be analyzing hundreds of keywords per day.

6. Google Keyword Planner

If you don’t want to spend money on a keyword research tool but still want some muscle behind your SEO planning, check out the Google Keyword Planner. This is what many online marketers use to filter through the best keywords to pay for. Google Keyword Planner includes a hyper-local search volume tool, making it indispensable for those who run small, local businesses. You can also target people based on their demographics, so eCommerce businesses should have this capability.

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The main issue is that it is based on averages rather than hard trends. However, you can use this in conjunction with Google Trends to identify relevant keywords and then test their performance. However, if you require more precise data, we recommend investing in a premium tool.

Why Do We Adore This SEO Tool

• Companies that want to rank for local businesses and products should experiment with geographical tools.
• It’s one of the best SEO plugins for WordPress because you don’t have to integrate anything and the data is simple to cross-reference with other tools.
• Because Google Keyword Planner is created by Google, you’re utilizing a system that is directly associated with the most popular search engine.
• The Google Keyword Planner is completely free to use.
• If you intend to run Google Ads with your keywords, the Google Keyword Planner allows you to upload a list of keywords to get campaign forecasts.

7. Moz Open Site Explorer and Pro

Moz is best known for employing the domain authority metric. Since Google has stopped updating PageRank, many SEOs rely on other metrics such as domain authority from Moz and domain rating from Ahrefs to quickly determine how SEO-friendly a site is.

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Moz Open Site Explorer is mostly free, but the amount of data you can see without upgrading is limited. Searching your own website, for example, returns a list and analysis of inbound links, top pages, linking domains, and more. You can protect your site by running a spam analysis and looking for link opportunities based on what you and your competitors do. Moz also has an anchor text section where you can learn which keywords the site may be ranking for.

If you want more data and tools, you can upgrade to Moz Pro for $149 per month. Although this is clearly on the expensive side, the suite is quite impressive and ideal for beginners just getting started with SEO. The premium version includes similar tools, such as a keyword explorer.

You could certainly argue that Moz has all of the essential features you’d expect from an SEO tool. It’s difficult to find anything wrong with it, from domain analysis to offsite SEO, competitor analysis to keyword tracking.

Why Do We Adore This SEO Tool

• If you own a local business, Moz Local is another option.
• The free Moz tool provides a comprehensive set of SEO tools.
• You can also use their free MozBar extension to see domain authority in your toolbar while browsing a website.
• Although many people complain about the clumsy interface, it excels at providing a sophisticated look at competitor data and technical SEO analysis.

8. SEOquake

SEOquake takes a unique approach to SEO in that the majority of the work is done via a Chrome extension. You can navigate to a page and perform an on-page SEO audit without using a complicated dashboard. You can also compare URLs and domains while checking external and internal links in real time.

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Furthermore, SEOquake exports all of this valuable data into a file that you can import into another program or send to coworkers. You may believe that a simple Chrome extension is insufficient for your SEO needs, but the amount of information contained in the tiny SEO plugin is quite impressive. URLs, titles, servers, and meta descriptions, for example, are all visible. It’s also a good idea to check out the social activity and Alexa Pagerank.

Why Do We Adore This SEO Tool

• The SEOquake tool is available for free as a simple Chrome extension. If you need more data, you may want to sign up for a Semrush account.
• It’s one of the simplest ways to get quick SEO information without having to navigate a clunky dashboard.
• You can also download and install the SEOquake Firefox extension.
• SEO data can be printed and exported.

9. Copyscape

Unfortunately, we live in an age where if you create high-quality content, someone will always try to copy it for their own gain. In fact, as of this writing, we have four DMCA complaints and cases open. Are you unsure whether someone has copied your content? Well, that is where the Copyscape tool comes in.

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Copyscape basically scans the web to see if there are any similar pages floating around. Everything is based on a percentage match, such as someone copying 80% of your content word for word, 50% with partial matches, and so on. While Google is pretty good at detecting duplicate content and ranking the original, you shouldn’t let someone else take credit for your efforts.

The free version is adequate for periodic checks, but you can upgrade to the premium version to monitor more of your sites on a regular basis.

Why Do We Adore This SEO Tool

• If you really want to protect your site, you can have Copyscape scan your sitemap file and notify you automatically if it finds duplicates of your content on the internet.
• Copyscape has been around since 2007 and is by far the best tool for detecting online plagiarism.
• Even novices will find it simple to use. Copy and paste your content or URL, and it will instantly check it against the entire web.

10. Keywords Everywhere

There are numerous tools available for keyword research. Services like Google Keyword Planner and Ahrefs will return more keyword suggestions than you can imagine.

You may, however, be looking for information about specific search terms. Keywords Everywhere comes in handy here.

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You’ll have access to data for each Google search you run with this Chrome/Firefox extension. You’ll see keyword difficulty, history search data, suggestions for related keywords, and more in addition to regular search results.

The free version is compatible with both Google and Bing and provides access to a wealth of data. If you upgrade to the premium version, you’ll gain access to more detailed data as well as support for additional platforms such as YouTube, Amazon, and others.

Why Do We Adore This SEO Tool

• Keywords Everywhere is simple to set up, so you can start using it right away.
• When you search for something on Google or Bing, you get a lot of results.
• You can use this tool to quickly look up keywords you’re interested in and gauge their difficulty, whereas using tools like Keyword Planner can be time-consuming.
• If there is enough data available, Keywords Everywhere will return several related keyword suggestions for any search term you enter.

11. Similarweb

If you spend a lot of time looking at the websites of your competitors, you’ll love this Chrome extension. You can use Similarweb to look up SEO metrics for any website you visit, such as global rank, visitors over time, bounce rate, average visit duration, and much more.

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Similarweb is a free extension that gives you access to a massive amount of data for any website you visit. To use it, simply click on the extension’s icon while browsing a website, and it will open a tab with the information you seek.

Another advantage of using Similarweb is that the extension provides data on the top traffic sources for any website. It can be used to determine whether a specific page receives the majority of its traffic from search engines, direct hits, referrals, social media, email links, or display ads. At a glance, that data can tell you which traffic sources are most effective for your competitors and whether you need to rethink your strategy.

Why Do We Adore This SEO Tool

• Similarweb allows you to quickly look up SEO information for any page you’re interested in.
• You’ll have access to information like overall traffic, monthly visits, bounce rate, average time on site, and more.
• The extension displays what visitors are searching for.
• Any website’s traffic sources can be researched.

12. BuzzSumo

BuzzSumo is a powerful tool for discovering keyword ideas, trending topics, and what questions web users are asking. The platform also includes a suite of social media tools that allow you to identify and contact the top influencers on any given topic.

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You can use BuzzSumo to determine which content receives the most engagement and on which platforms. When you combine that information with keyword and traffic data from other sources, you get a comprehensive picture of what motivates content users to share.

BuzzSumo can also display the number of websites that link to specific posts and pages. If you want to increase the number of backlinks to your website, analyzing pages that receive a lot of links can help you figure out what your content is missing.

Why Do We Adore This SEO Tool

• BuzzSumo is an excellent tool for determining which content performs best across various social media platforms.
• You can use BuzzSumo to find and contact the top influencers in your niche.
• This tool assists you in identifying popular topics, keywords, and questions in your niche.

13. Keyword Insights

Finding potential keywords is a simple process. However, determining which keywords are viable options is a completely different matter. Some keywords may be overly competitive, while others may lack sufficient volume. Furthermore, not every keyword will be effective in your targeted region.

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Keyword Insights will analyze your keyword lists and tell you which search terms you can target on the same page. It will also recommend which options you should target with unique content.

In a nutshell, this tool can assist you in grouping keywords. You’ll maximize the potential traffic for each page without cannibalizing traffic by grouping search terms with higher potential on their own.

Keyword Insights can also recommend what content to focus on for each keyword. That data is generated by analyzing the intent for each search term to determine why users are looking for those specific keywords.

Why Do We Adore This SEO Tool

• Keyword Insights can be fed lists of keywords, and it will tell you how and where to use them.
• You can organize long lists of keywords into clusters.
• You can examine search intent for each keyword and receive recommendations on what content to create around it.

14. Ubersuggest

There are numerous excellent free keyword research tools available, but Ubersuggest is unquestionably among the best. Although it does not provide as much raw data as Google Keyword Planner, this tool organizes the data it displays in a much more user-friendly manner.

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You can use Ubersuggest to analyze keywords to see their popularity, level of competition, and related search terms. The tool will also display some of the best-ranking content for each keyword, as well as estimated traffic, backlinks, and social shares.

In addition to keyword data, Ubersuggest can assist you in analyzing specific domains to determine how well they are performing. You’ll have access to detailed data such as traffic, keyword rankings, top pages, and more.

Why Do We Adore This SEO Tool

• If you’re intimidated by keyword research tools because of their complexity, Ubersuggest simplifies the process.
• This tool can help you research potential keywords, find the best performing content for them, and get suggestions for related search terms.
• Ubersuggest allows you to examine the top-performing content of your competitors.

15. SpyFu

There are numerous ways to investigate your competitors’ websites and determine how well they perform in terms of SEO. Most SEO tools, on the other hand, include competitor analysis as an afterthought. SpyFu, on the other hand, is all about peering into your rivals’ living rooms and seeing what they’re up to.

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You can enter any URL into this tool and it will return an in-depth SEO overview for it. You can see how much traffic a site is getting, whether organic or paid, if it has recently risen or fallen in the rankings, and much more.

Spyfu allows you to see what keywords your competitors share, as well as their top search terms and pages. The tool even displays organic ranking history charts with search algorithm update specifications. This will allow you to see how the changes impacted their organic traffic. The best part is that all of this information is contained on a single page, making it simple to understand.

Why Do We Adore This SEO Tool

• Competitor research can be time-consuming, but SpyFu makes it simple by presenting all of the important SEO metrics you need to know on a single page.
• You can see how much traffic your competitors receive, as well as whether it is organic or paid.
• SpyFu gives you access to any competitor’s top keywords and pages.
• You can see how specific search algorithm updates affected your competitors using historical traffic and rankings charts.

Summary

When you don’t have the right tools, SEO can appear tedious and complicated. However, finding the best WordPress plugins for SEO and spending some time learning how to use them will make tasks like keyword planning, competitor analysis, and reporting a breeze.

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This list covers a lot of ground, but different businesses have different SEO requirements. So, based on our research of the best SEO plugins and tools for WordPress, here are our final recommendations:

• Yoast SEO, the SEO Framework, and Rank Math are the best SEO plugins for optimizing individual pages and posts.
• Ahrefs and Semrush are the best all-in-one SEO tools.
• SEOPress is the best white-labeled SEO plugin with no ads.
• Slim SEO is the best lightweight SEO plugin.
• SmartCrawl is the most user-friendly SEO plugin.
• KWFinder, Keywords Everywhere, and Google Keyword Planner are the best SEO tools for those on a tight budget.
• Broken Link Checker, Copyscape, and BuzzSumo are the best miscellaneous SEO plugins and tools.